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Brand Story

Bring a better life.

b.ring is the smart wellness brand of APPOSTER, INC., a wearable software company based in Seoul, Korea.

b.ring was born at APPOSTER, a company that has published more than 3.5 million watch faces to people around the world. After more than a decade spent on the technology people wear on their wrists, we arrived at a simple conviction — looking after your health should feel lighter, and far more natural, than it does today.

The answer turned out to be on your finger. A ring of roughly three grams keeps quietly logging your body's signals while you sleep and while you work, without ever asking for your attention. You can only improve what you have measured and understood — that is our philosophy.

From there, AI turns the data into something you can act on today. Not for the sake of the numbers, but for the sake of better days.

Lightness
Light enough to forget

About 3 grams, as thin as 2.55mm. We believe the best wearable is the one you stop noticing.

Data to Action
From data to action

AI reads your logged data and turns it into guidance meant for you — so the numbers become something you can actually do.

Within Reach
Wellness within reach

No subscription, no premium price tag. We build smart rings that more people can actually live with, every day.